— Development of Advertising Strategy and Collection of Semantic Core for Implementation
— Creating a List of Negative Keywords
— Creating and Categorizing Ads
— Setting Up Ad Extensions
— Preparing Text and Graphic Ads for the Advertising Network
— Setting Goals in Yandex.Metrica for Data Collection and Working with Yandex.Metrica
— Analyzing and Adjusting Campaigns to Achieve KPIs and Increase ROI
— Monitoring Competitors’ Advertising Activities
— Analyzing Bounce Rates, Conversions, and CTR
— Updating Campaigns According to Website Changes, Creating New Ad Groups for Added Products or Services
— Bid Management to Maintain Target Positions
— Conducting Regular A/B Tests for Ad Texts and Graphics
— Adjusting Campaigns Based on Analytics
— Expanding the List of Negative Keywords to Exclude Irrelevant Traffic
— ОTracking Ad Performance Across Regions